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通过对高职院校广告设计课程的教学现状及学生创作能力进行了解,本文对广告设计人才培养目标和课程标准提出了看法,以及笔者本人在教学工作中做出的方式方法的改变和效果。
Through understanding the status quo of advertising design courses in higher vocational colleges and students’ creative ability, this paper puts forward some suggestions on the objectives and curriculum standards of advertising design talents and the ways and means of changes made by the author himself in the teaching work.