广播现场直播是通过现场实况转播、主持人的现场解说和访谈进行的一种新闻传播。这种传播形式现在正越来越多地出现在政府举行的重大节会和商界筹办的各种商贸活动中。对于节会和商界,现场直播既借用了电台多年积累的品牌,又以极低的成本营造了节会的氛围,最大范围扩大了活动的影响;对于广播,除办好节目抓好覆盖外,更重要的是走出去,其中的一种有效方式就是通 Broadcast live broadcast is a kind of news dissemination through live live broadcasts, host’s live commentary and interviews. This form of transmission is now appearing more and more in major government-run festivals and in various business activities organized by the business community. For the festival and the business community, live broadcasts not only borrowed the brands accumulated by radio stations for many years, but also created a festival atmosphere with extremely low cost and expanded the activities to a maximum extent. For broadcasting, apart from providing good coverage of programs, More important is to go out, one of the effective way is to pass