广电在三网合一的背景下要扩大自己的营销策略。提高增值业务的销量是广电的市场主流。在保证基础业务发展和正常收费收入的前提下开展宽带业务、VOD业务、付费节目扩大消费业务。这些都需要广电人了解市场、分析市场。本篇就是对增值业务的开展做简要分析。 Radio and television in the context of triple play to expand their marketing strategy. Increase sales of value-added services is the market mainstream radio and television. Under the premise of guaranteeing the development of basic business and regular fee income, it will expand broadband consumer business, VOD business and pay program. These require radio and television people to understand the market, analyze the market. This article is a brief analysis of the development of value-added services.