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随着人们生活方式和需求的不断变化,人们对于产品的需求也在不断改变。在如今的产品设计中不仅仅局限对消费者功能上的满足,更多的是产品带给他们情感上的体验,而在这其中符号学给予设计极大的引导作用。运用符号学具有的认知性、普遍性、约束性和独特性来指导设计,能更好的处理人—产品—环境之间的关系。在设计中要运用符号学理论要符合产品的功能和目的、自然规律的造物法则、人的生理和心理特征以及行为习惯,还要与既有产品形成一定的语义延续。符号学的理论成为现在产品设计中不可或缺的部分。
As people’s lifestyle and the changing needs, people’s demand for products is constantly changing. In today’s product design is not only limited to the functional satisfaction of consumers, more is the product to bring their emotional experience, and in which the semiotics give design a great guide. Using the cognitive, universal, binding and unique features of semiotics to guide design can better handle the relationship between human-product-environment. In the design of the need to use semiotic theory to meet the function and purpose of the product, the law of creation of natural laws, physical and psychological characteristics of people and behavior, but also with existing products to form a certain semantic continuity. Semiotic theory has become an indispensable part of product design.