本文分析了楚文化旅游商品开发现状,具体提出了从设计理念生活化细节化故事化情景化等诸多建议。一、楚文化的魅力和特点春秋战国时期的楚国是政治强国,更是文化大国。楚文化作为长江流域三大文化奇葩之一,影响达半个中国,并在南中国起了主导作用。张正明先生在他的巨作《楚史》里是这样描述楚文化:从公元前6世纪中到公元3世纪中,西方的希腊和东方楚国竞相辉映,宛如太极的两仪,是东西方两大文明的源头之一。其内涵丰富,形 This article analyzes the current situation of Chu cultural tourism product development, and specifically puts forward many suggestions such as the life story of the living concept from the design concept. First, the charm and characteristics of Chu culture Chu State during the Spring and Autumn Period and the Warring States Period is a political power, but also a cultural power. As one of the three major cultural splendors of the Yangtze River basin, Chu culture has reached half of China and played a leading role in southern China. In his masterpiece “Chu History,” Mr. Zhang Zhengming describes Chu culture as follows: From the mid-6th century BC to the 3rd century AD, the western countries of Greece and the East Chu were competing with each other like the two instruments of Taiji, One of the sources of the two civilizations. Its rich connotation, shape