既要低成本,又要差异化。长期来看,这样的国际化道路很难成功。如今到任何一家大一点的中国企业里,都会听到“国际化”这三个字。无论是业务的国际化还是观念的国际化,抑或是管理体系的国际化,言下之意,我们现在还不是国际化的企业。世界上其实本没有一个“国际化企业”定义。如果深究一下,问谁是国际化的企业,答案往往是IBM、诺基亚等跨国公司。这些要么是美国企业,要么是欧 Both low cost, but also differentiated. In the long run, such an international road will be hard to succeed. Now to any larger Chinese enterprises, will hear “international ” these three words. Whether it is the internationalization of business or the internationalization of ideas, or the internationalization of management systems, we mean that we are not yet an international enterprise. In fact, the world does not have a “international business” definition. If you look deeper, ask who is an international business, the answer is often IBM, Nokia and other multinational companies. These are either American businesses or Europe