首先是“视”的要求。读者拿到报纸以后,首先映出他的眼帘的是版面的整体形象:编排是否匀称、醒目,标题是否大小恰当,突出了重点,对整版的内容是否“一目了然”,等等。总之,在他进入阅读之前,就可能给他一个对你的版面喜欢还是讨厌的印象。这就会对读者产生微妙的心理影响。在视觉形象上,版面处理似乎有两个流派。一种流派更多地注意琳琅满目。版面上标题大大小小,篇幅长长短短,此篇文章与彼篇文章在编排上彼此交错。南方的报纸、香港的报纸是这种编排方法的代表。另一种流派,有人称之为“板块结构”法。一个版面比较整齐的分割成若干块块,文章编排之间尽量减少交错穿插,破栏的方法也比较划一,不像上述流派那样长长短短。这种流派的好处是整齐、醒目,在时间紧张的情况下,读者便于寻找自己所需要的内容。它的缺点是,视觉形象上容易给人以呆板的印象。 The first is “visual” requirements. After the reader gets the newspaper, the first thing that appears to him is the overall image of the layout: whether the layout is well-proportioned and eye-catching, whether the title is of the right size, highlights the focus, whether the content of the whole page is “at a glance”, and so on. In short, before he enters reading, you may give him an impression of your layout like or dislike. This will have a subtle psychological impact on the reader. On the visual image, there seems to be two genres of layout processing. A genre pay more attention to an array of things. Layout title big and small, long and short space, this article and his article in the layout of each other staggered. The newspapers in the south and the newspapers in Hong Kong are representative of this method of arrangement. Another genre, some call it the “plate structure” method. A relatively neat layout into a number of pieces, the article layout to minimize interlacing interspersed, broken bar method is more uniform, unlike the school as long as short. The benefits of this genre are neat, eye-catching, and in times of stress, readers find it easier to find what they need. Its disadvantage is that the visual image is easy to give a dull impression.