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只会做成熟产品的经销商是不行的。给你康师傅的红烧牛肉面,宝洁的飘柔,在这些大品牌的大旗下,经销商不费力也能做出销量来。真正能体现个人能力的,是给你一款新产品,在差不多的市场起点下,和其他经销商比,做得怎么样?可以说,一个善于推销新产品的经销商,不论在策略、管理、执行、应对竞争方面,一定有过人之处,而且在这样的推销过程中成长的机会就会更多!第一,做新产品能得到厂家政策的支持。运作新产品,企业在政策上多有激励,不懂得激励的企业在新产品推广上也是失策之举。2000年宝洁推出润妍洗发露,在消费者活动上不遗余
It will not do just to be a distributor of mature products. Master Kong’s braised beef noodles to you, P & G Rejoice, under the banner of these big brands, dealers can make sales effortlessly. Really reflect the ability of individuals, is to give you a new product, in similar market starting point, compared with other dealers, how to do? It can be said that a good at selling new products, dealers, whether in strategy, management , The implementation of the response to competition, there must be somewhere extraordinary, but also in such a marketing process will have more opportunities for growth! First, to do new products manufacturers policy support. The operation of new products, enterprises have more incentives in the policy, do not know how to encourage enterprises in the promotion of new products is also a mistake. In 2000, P & G launched Run Yan shampoo, leaving no room for consumer activity