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随着“图像时代”的到来和数字技术的发展,摄影作为视觉传达的媒介,为图像的获取提供了便利。同时,受众审美水平的提升使其对美的评价标准越来越高,传统意义上的视觉再现已经无法给受众带来新奇感。摄影的再造即是对摄影进行“二次加工”的解构过程。它在一定程度上扩展了设计思路和设计形式,为海报设计的创新提供了新活力,使一度僵化的海报设计焕发了勃勃生机。
With the advent of “Image Age ” and the development of digital technology, photography serves as a medium of visual communication and facilitates the acquisition of images. At the same time, the aesthetic level of the audience has raised the standard of evaluation of the United States more and more high, the traditional visual reproduction can no longer bring novelty to the audience. Photography is the reconstruction of photography “secondary processing ” deconstruction process. It has expanded the design ideas and forms of design to a certain extent, which has provided new vitality to the poster design innovation and once again made the once rigid poster design full of vitality.