当今市场竞争日益激烈,企业欲取得长足发展,企业文化、企业社会责任等非价格因素作用日益明显,品牌营销成为建立公司发展战略、取得客户的忠诚度和企业美誉度的关键因素。品牌营销是通过简练而感性的语言将品牌的定位与价值准确地传达给目标消费群体,并最终在目标消费者中形成 In today’s increasingly competitive market, the role of non-price factors such as corporate culture and corporate social responsibility is increasingly apparent. Brand marketing has become a key factor in establishing a company’s growth strategy, achieving customer loyalty and corporate reputation. Brand marketing is through a concise and emotional language brand positioning and value accurately to the target consumer groups, and eventually formed in the target consumer