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指导人们做世界级的伟大生意,凯文·罗伯茨凭借一本叫《至爱品牌》的书,令人怀疑他将改变中国。该书的内容是关于成功的商家与顾客之间至关重要的双向“恋爱”关系。我们会记住一些人,因为他们都拥有一种令人难以忘怀的特质,像戴安娜王妃、肯尼迪、甘地、邓小平和丘吉尔,还有曼德拉、李光耀,以及非常有可能成为北京2008奥运代言人的中国巨人篮球明星姚明。他们在很多方面激励着我们。谁没有被曼德拉、甘地、罗斯福或者邓小平激励过呢?但是,究竟是什么秘密成分激励着我们对这些伟人的爱呢?这些成分又与商业有什么关系?凯文·罗伯茨认为,这一切之中最伟大的是爱。他问了一个所有商业领袖都应该思考的问题:“到底是什么构成了超越理智的
Guide people to do world-class great business, Kevin Roberts with a book called ”favorite brand“, it is doubtful that he will change China. The book is about the two-way ”love“ relationship that matters between successful merchants and their customers. We’ll remember people because they all have an unforgettable character, like Princess Diana, Kennedy, Gandhi, Deng Xiaoping and Churchill, Mandela and Lee Kuan Yew, and very likely to be the Beijing 2008 Olympic Ambassador Chinese giant basketball star Yao Ming. They inspire us in many ways. Who has not been motivated by Mandela, Gandhi, Roosevelt, or Deng Xiaoping? But what exactly does the secret component inspire our love for these great men and what is the relationship between these ingredients and business? Kevin Roberts thinks it all The greatest of all is love. He asked a question that all business leaders should think about: ”What exactly constitutes intellectualism?