中国的电影业需要重新定位。对于一个公司,甚至是一个产业来说,要保持旺盛的生命力,常常要看它怎样定位自己。例如,在二十世纪上半叶,IBM将自己定位为打字机制造者。然而,在一个重新定位的过程中,IBM成为一个处理商用文件和信息的公司,这与“打字机制造者”是大大不同的。重新定位在全球开辟了新的生产领域,IBM成为世界上最著名、最有影响力的公司之一。同样,中国电影业也需要这样做(如果还没有这样做的话)。在上海,我有这样的印象,电影生产者将自己的产业严格限制在电影的范畴之内,也就是,“编剧、拍摄、电影院和电视台提供影片”。在上海大学的电影研 China’s movie industry needs to be repositioned. For a company, or even an industry, to maintain its vitality, often depends on how it locates itself. For example, in the first half of the twentieth century, IBM positioned itself as a typewriter maker. However, in a reorientation, IBM became a company dealing with commercial documents and information, which is quite different from the “typewriter maker.” Repositioning In opening up new areas of production worldwide, IBM has become one of the most prominent and influential companies in the world. Similarly, the Chinese film industry needs to do the same (if it has not done so yet). In Shanghai, I have the impression that filmmakers strictly confined their industries to the category of cinema, that is, “screenplay, filming, cinema and television stations.” Film Research at Shanghai University