博物馆文化产品是近年来文博界的热点议题,虽然论文数量不是很多,但在很多问题上达成了广泛的行业共识,本文对博物馆文化产品的研究动态进行了综述,介绍了国家文物局出台的重磅指导文件,最后重点分享恭王府博物馆开发文化产品行之有效的经验。一、博物馆文化产品的作用《国务院关于加快发展旅游业的意见》称:大力发展旅游购物,提高旅游商品、旅 The cultural products of museums are the hot topics in the field of literary and art circles in recent years. Although there are not many papers, they have reached a wide range of industry consensus on many issues. This article summarizes the research on cultural products of museums, Pound guiding document, and finally highlight the effective experience of the Prince Gong House Museum in developing cultural products. First, the role of museum cultural products “State Council on accelerating the development of tourism industry,” said: vigorously develop tourism shopping, improve travel goods, travel