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近年来,越来越多的科技企业开始倾向于通过聘用“名人高管”的方式来振兴公司业务,前苹果零售主管罗恩·约翰逊和雅虎新任美女CEO玛丽萨·梅耶尔便是最好的例子。对此,美国知名《福布斯》杂志长期撰稿人乔纳森-塞勒姆·巴斯金日前就刊文表示,“名人高管”对于聘用公司来说可能最终会产生弊大于利的效果,因为头顶明星光环的高管通常拥有着自己既定的管理方式,但每个企业的具体生存环境却不尽相同。与此同时,巴斯金还指出,类似于上世纪乔布斯式的成功明星高管案例在21世纪恐怕已经不再适用。
In recent years, a growing number of technology companies have tended to revitalize their businesses by hiring “celebrity executives” such as Ron Johnson, the former Apple retail executive, and Marisa Meyer, Yahoo's new beauty chief executive The best example. In response, Jonathan Salem Baskin, longtime contributor to the well-known Forbes magazine, published an article a few days ago that “celebrity executives” may end up with more harm than good for hiring a company, Because the top celebrity aura of executives usually have their own established management, but the specific living environment for each business is not the same. At the same time, Baskin also pointed out that similar to the last century, Steve Jobs successful celebrity executives in the 21st century may no longer apply.