论文部分内容阅读
中国品牌传播中国价值,中国品牌彰显中国力量。由人民日报社主办、以“中国品牌中国力量”为主题的中国品牌论坛7月16日在北京开幕。全国人大常委会副委员长张宝文、人民日报社社长杨振武等出席开幕式并致辞。张宝文在致辞中说,做大做强中国品牌、大力发展品牌经济,是推进中国企业迈向国际产业链高端、掌握产业话语权、提升国际竞争力的必然选择,是提高我国经济发展质量和效益,主动适应经济新常态,增强我国综合国力的现实需要。杨振武在致辞中表示,新常态下的经济发展,必然是以提高质量和效益为中心的发展,必须要大力实施品牌战略。做大做强中国品牌要抓好四个着力点:以质量提升中国品牌、以创新点亮中国品牌、以开放锻造中国品牌、以文化涵养中国品牌。我们要共同为中国品牌建设注入新力量,传播新气象,弘扬正能量。
Chinese brands spread Chinese values and Chinese brands highlight Chinese forces. The China Brand Forum, sponsored by People’s Daily and based on the theme of “China Brand China Power”, was opened in Beijing on July 16. Zhang Baowen, vice chairman of the NPC Standing Committee, Yang Zhenwu, president of People’s Daily, attended the opening ceremony and delivered a speech. In his speech, Zhang Baowen said that expanding and strengthening the Chinese brand and vigorously developing the brand economy are the inevitable choices for pushing Chinese enterprises toward the high end of the international industrial chain, grasping the industry’s voice and enhancing their international competitiveness, and improving the quality and efficiency of China’s economic development , Take the initiative to adapt to the new normalcy of the economy and enhance the realistic needs of our overall national strength. In his speech, Yang Zhenwu said that in the new normal economic development must be based on the promotion of quality and efficiency as the center of development, we must vigorously implement the brand strategy. Bigger and Stronger Chinese brands should focus on four key points: improve the quality of Chinese brands, light up Chinese brands with innovation, open up forging Chinese brands, and cultivate Chinese brands with culture. We must jointly inject new strength into China’s brand building, spread new atmosphere and promote positive energy.