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进入21世纪的第二个十年,中国传媒经济迎来了新的发展阶段,其中,新媒体的迅猛发展成为令人瞩目的焦点,中国传媒产业资本运营规模不断扩张,产业资源进一步整合。本文对2012-2014年我国传媒资本运营重点案例进行了梳理和归纳,总结近三年我国传媒业市场资本运营特征,并结合传媒资本运营现状进行深入思考。
In the second decade of the 21st century, China’s media economy ushered in a new stage of development. The rapid development of new media has become a focus of attention. The scale of capital operation in China’s media industry continues to expand and industrial resources are further integrated. This paper reviews and summarizes the key cases of China’s media capital operation in 2012-2014, summarizes the characteristics of capital operation in China’s media industry in recent three years, and conducts in-depth thinking in light of the current status of media capital operation.