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都说没有人比母亲更了解你,可是,她知道你往每杯水中放几块冰块吗?可口可乐公司知道。她知道你在吃饼干时,是先吃袋中的碎块呢,还是先吃整块?费黑托里公司知道。她知道你有多少条短裤吗?乔基国际公司知道。 为了对企业的产品开发和销售作出正确的决策,美国许多大公司的市场调查可谓是“无微不至”,他们掌握的有关消费者的信息超过了母亲对子女的了解,有些甚至连消费者本人也不知道,或者从未认真考虑过。 例如:可口可乐公司发现人们在每杯水中平均放3.2块冰块,每人每年平均看到69次该公司的广告,自动售货机最适宜的温度是华氏35度,银行知道每人每月大约用24张支票;食品及快餐公司知道美国平均每人每年吃156个汉堡包、
Say no one knows you better than your mother, but does she know that you put a few ice cubes into each glass of water? Coca-Cola knows. She knew that when you were eating biscuits, did you eat the pieces in the bag first, or did you eat the whole piece? Does she know how many shorts you have? Joey International knows. In order to make the right decisions for the company’s product development and sales, the market research of many large companies in the United States can be described as “in every possible way.” The information they have about consumers exceeds the mother’s understanding of her children, and some of them do not even own the consumers themselves. Know, or never seriously considered. For example, Coca-Cola found that people put an average of 3.2 ice cubes in each glass of water, and each person sees an average of 69 advertisements per year per year. The most suitable temperature for vending machines is 35 degrees Fahrenheit. The bank knows that each person uses approximately 24 cheques; food and fast food companies know that the average American eats 156 hamburgers per year,