一个产品要想卖出好价钱,一定要让消费者感到物有所值,既可以是在核心产品上有优势,也可以是在外围或外延产品上有优势。只有在目标消费者心目中价值高的产品才能卖出好价钱,这是再简单不过的硬道理。那么产品价值的高低主要体现在哪些方面呢?一个产品价格高,高在何处?凭什么高?消费者为什么明知道价格高还买?如果从完整产品的角度来分析这个问题,就能找到答案。一个产品价格高可以是核心产品有优势,也可以是外围或外延产品的增值, A product to sell a good price, we must make consumers feel value for money, either on the core product has an advantage, it can be in the peripheral or epitaxial products have an advantage. Only in the minds of the target consumer high value products to sell a good price, this is the simple but hard truth. Then the level of product value is mainly reflected in what areas? A product price is high, where is high? Why high? Why do consumers know the high price also buy? If you look at the issue from a complete product perspective, you can find answer. A product price can be high core products have the advantage, it can be peripheral or epitaxial product value-added,