在电子商务飞速发展的今天，如何有效地利用英特网来拓展企业的生存、发展空间，扩大销售，提高竞争能力，已成为企业经营活动的一个重要方面。本文通过对ＡＵＣ网成功进入日本市场的经验分析，指出电子经营者获得成功的三个关键因素。一、ＡＵＣ网简介ＡＵＣ网是由日本旧车交 Nowadays, with the rapid development of e-commerce, how to make effective use of the Internet to expand the enterprise’s survival, development space, expand sales and enhance competitiveness has become an important aspect of business activities. Based on the empirical analysis of AUC’s successful entry into the Japanese market, this article points out three key factors that make e-business operators successful. A, AUC network profile AUC network is made by the Japanese car