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针对电信行业竞争日益激烈的现状 ,尤其是加入WTO后电信业面临的新的竞争格局 ,提出了电信业在营销创新上应着重注意的几个问题 ,就如何以 4R理论和科学的方法指导电信营销 ,如何以服务创新、产品创新、技术创新和人才创新来塑造电信品牌 ,满足客户需求 ,应对市场竞争等方面进行了阐述。为电信企业在新形势下 ,如何开拓市场提供了新的思路
In view of the increasingly fierce competition in the telecom industry, especially the new competition pattern that the telecom industry faces after China’s accession to the WTO, several issues that the telecom industry should pay attention to in marketing innovation are put forward. How to guide telecommunications with 4R theory and scientific methods Marketing, how to shape the telecommunications brand with service innovation, product innovation, technological innovation and talent innovation to meet customer needs and respond to market competition. For the telecommunications companies in the new situation, how to open up the market provides a new way of thinking