2011年8月,深圳大运会闭幕式直播结束时,我用力地按下电视遥控器的OFF键,告诉自己今天晚上可以好好地睡上一觉了。所有的辛劳、不安和担忧,都在这一刻划上了暂时的句号。而这一切背后的压力其实是来自一个力争上进的中国本土品牌在品牌资产、资本链和日趋激烈的生意环境中的博弈。中国本土品牌太需要展示的舞台了! In August 2011, at the close of the Shenzhen Universiade closing live broadcast, I pressed the OFF button of the TV remote to force myself to sleep well tonight. All the hard work, anxiety and worries are at this moment marked by a temporary end. And the pressure behind all this is actually the gambling of an indigenous Chinese brand that aims to make its best in the brand equity, capital chain and increasingly fierce business environment. Chinese domestic brands too need to show the stage!