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大悦城的大数据营销不拘一格,打破一般常规做法。朝阳大悦城在今年三八节发起“你休假,我发薪”的活动,通过微博、微信等新媒体方式,向北京的女白领发出,在三八节当天到朝阳大悦城放松半天的邀请,朝阳大悦城将支付女白领们休假半天所损失的工资。活动引起了众多女性白领的热情参与和转发。这次活动有过万人次参与,其中微博3000多人,微信6000多人。
Joy City’s Big Data marketing is eclectic and breaks the normal practice. Joy City, Chaoyang Day March 38 this year launched “You leave, I paid ” activities, through the Weibo, WeChat and other new media, sent to Beijing’s female white-collar workers, on the 38th day to the Joy City, To relax the invitation for a long time, Joy City, Chaoyang will pay white-collar workers for half a day off the loss of wages. Activities caused many female white-collar workers enthusiastic participation and forwarding. There were over 10,000 participants in this event, including more than 3,000 microbloggers and more than 6,000 WeChat users.