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作为山东省委机关报,大众日报近年来在打造采编“中央厨房”的同时,配套推进全案全媒营销转型,努力建设智慧经营平台,实现了报纸经营收入的持续增长,初步摸索出一条党报经营转变转型的“大众路径”。大众日报典型营销案例中国主流媒体聚焦食安山东围绕2017年山东省食品安全宣传周,大众日报超前策划,不仅与省食安办和省食
As the Shandong Provincial Party Committee reported that the Public Daily in recent years to create editorial “central kitchen ” at the same time, supporting the entire media full media marketing transformation, and strive to build a smart business platform to achieve sustained growth of the newspaper operating income, initially explored A party newspaper business transformation and transformation “mass path ”. Popular Public Cases Typical Marketing Cases Focus on Mainstream Media in China FoodAir Shandong In 2017, Shandong Province’s Food Safety Propaganda Week and the Volkswagen Daily advanced planning, not only with provincial food security and provincial food