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立足工业4.0时代背景,以设计学、管理学、经济学为研究基础,采用扎根理论、系统架构、案例分析等方法 ,对闽台地区客家民间文化创意产品生产企业,在产品设计研发中所需采用的设计战略进行系统架构。研究表明:工业4.0时代,在客家民间文化创意产品设计研发中,“先进性”设计战略类型的运用,将利于企业顺应时代形势,紧密对接信息科技发展新形态。在先进性设计战略架构中,应综合把控情感识别、跨界竞争、智慧生活三方面核心架构因素,采用个性定制、多元连接、跨界融合、生态开放四种先进性设计战略模式,促成企业设计战略目标的制定与实施,以满足新时代用户需求,传承闽台客家民间文化。
Based on the background of Industry 4.0 era, based on the study of design, management and economics, this paper adopts the methods of grounded theory, system architecture and case analysis to research the production of Hakka folk cultural products in Fujian and Taiwan regions. The design strategy used for the system architecture. The research shows that in the industrial 4.0 era, the application of “advanced” design strategies in the design and development of Hakka folk cultural creative products will help enterprises conform to the current situation and closely follow the development of new forms of information technology. In the advanced design strategy framework, we should comprehensively integrate the core architecture elements of emotion identification, cross-border competition and smart life into four advanced strategic design modes: personalized customization, multi-connectivity, cross-border integration and ecological opening, Design and implementation of strategic objectives designed to meet the needs of new era users, heritage of Fujian and Taiwan Hakka folk culture.