较高的语言功力是广告配音员进行创作的能力基础。语言功力包括备稿能力、吐字发声能力、有声语言表达技能等。另外,广告片内容、风格各异,有的沉静稳健,有的兴奋昂扬。配音员的语言要极富表现力,要用真实的情感调动起各种表达手段,赋予声音以生命,这样才能塑造出栩栩如生的声音作品。一、提高备稿能力,抓准创作依据在任何时期,备稿都是配音员必不可少的工作。配音员要从整体上把握原片的情感基调、表 Higher language skills are the basis for the creative ability of an advertiser. Language skills include preparation ability, articulation ability, articulation skills and so on. In addition, commercials, different styles, some quiet and steady, and some high-spirited. The voices of the voices should be very expressive, to use real emotions to mobilize various means of expression, giving voice to life, so as to create a lifelike sound works. First, improve the ability to draft, grasping the creative basis At any time, preparation draft is an indispensable job of the dubbing. Dubbing from the overall grasp of the original film’s emotional tone, the table