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我国16岁以下的人口有近6亿,家庭开支有40%是孩子消费。我国的计划生育政策,决定了这个特殊年龄段的消费者是当今社会最具潜力的消费群体。儿童服装市场开发潜力巨大。然而,在我国约5万家服装生产企业中,生产品牌童装的企业只有200家左右。庞大的消费群体和有限的生产能力之间的矛盾,不能不使有识之士对儿童服装产业的现状和未来非常担忧。长期以来,我国儿童服装在设计、品牌形象、产品开发和穿戴方式的引导上,不能顺应消费需求的发展,抑制了儿童服装市场的开发;服装院校缺少专门的童装设计课程,而多数企业的年轻设计人员又没有和儿童深入交往的经验,对儿童生理、心理、智力和生活习惯的变化缺乏认真的研究,所以在童装的设计上存在着很多误区;童装观念比较落后,定
Nearly 600 million people in China under 16 years of age and 40% of household expenses are children’s consumption. China’s family planning policy has determined that consumers in this particular age group are the most potential consumer groups in today’s society. Children’s clothing market has great potential for development. However, about 50000 apparel manufacturers in China, the production of brand children’s clothing business only about 200. The contradiction between the huge consumer groups and limited production capacity can not but make the people of insight very worried about the status quo and future of the children’s apparel industry. For a long time, children’s wear in our country can not meet the development of consumer demand and restrained the development of children’s clothing market due to the guidance of design, brand image, product development and wearable style. However, there is a lack of specialized children’s wear design courses in clothing institutes. However, Young designers do not have deep experience with children and lack of careful study on changes of children’s physical, psychological, intellectual and living habits, so there are many misunderstandings in the design of children’s clothing;