由于时代在不断的发展,青花元素的应用也越来越广,不仅仅只是将其应用于青花瓷器上,而更多的应用于视觉传达领域。本文研究与分析了青花元素,并且对于青花元素在各个领域的视觉传达设计进行了探索,其中将青花元素独有的特质与现代审美意识相结合运用在视觉传达上,希望这对于展现青花元素独有的魅力具有一定的帮助。 Due to the continuous development of the times, the application of blue and white elements is also more and more widely applied, not only to the application of blue and white porcelain, but also to the field of visual communication. This paper studies and analyzes the blue and white elements, and explores the visual communication design of the blue and white elements in various fields. The unique characteristics of the blue and white elements are combined with the modern aesthetic awareness in visual communication. Some charm has some help.