品牌“化有形资源为无形资产,使有限价值倍增”的神奇魔力令现代企业趋之若鹜。但是,成为“强势品牌”不是一蹴而就的!创建品牌也不是灵光乍现的艺术,品牌建设的正道应该走科学发展之路。有些品牌已过期颐,仍历久弥新;另些则攻城略地,所向披靡。品牌无论是穿越时空的老者,还是生龙活虎的新生,成功的奥秘就在于企业始终以消费者为中心,运用先进的科技手段深入研究消费者,准确把握消费趋势。他们创造性地生产出满 Brand “tangible resources as intangible assets, doubling the limited value of” the magical magic so that the modern business rush. However, becoming a “strong brand” is not accomplished in a single step. Creating a brand is not an aura of art, and the road to brand building should go along the path of scientific development. Some brands have expired, still fresh and new; others are the siege, invincible. The brand’s success is whether it is an old man who passes through time or a whole new life. The mystery of success lies in that the enterprise always takes the consumers as the center, uses advanced scientific and technological means to deeply study consumers and accurately grasp the consumption trend. They creatively produce full