以《晶报》为个案来看,近代上海小报的花稿开始只是文人悦情怡性的手段,是没有什么功利性的。之后,由于受到读者的追捧,花稿日趋商业化,最终成为小报刺激销量、摆脱困境的重要手段。花稿之所以长盛不衰,原因在于:一般市民读者嗜好花稿;当局严苛的新闻检查将小报驱赶到远离政治的报道领域;浓厚的商业性又使小报依附于花稿,而很少用社会道德来约束自己。 Taking the “Jing Bao” as a case study, the modesty of the modern Shanghai tabloids is only the means of the courtesy of the courtesy of the courtesy. It is not utilitarian. Later, due to the readers’ pursuit, the increasingly commercialized flower forms eventually become an important means for the tabloid to stimulate sales and get rid of the difficulties. The reason why the manuscripts flourished was due to the fact that the general citizen readers’ hobbies were drafted; the harsh censorship by the authorities led the tabloids away from the political arena; the strong commercialism also attached the tabloids to the manuscripts and rarely Restrict yourself with social morality.