区域品牌是已成为推动地方经济发展的关键手段之一,逐渐进入政府和专家的眼界,因此有必要深入理解区域品牌及相关概念的内涵。本文对国内、外区域品牌研究成果进行较为全面梳理,从区域品牌建设主体、形成机理和建设路径展开研究,并提出当前研究成果中所存在问题以及未来探讨趋势,以期为深入讨论区域品牌提炼若干经验借鉴。 Regional brands have become one of the key means to promote local economic development. They have gradually entered the eyes of governments and experts. Therefore, it is necessary to understand deeply the connotation of regional brands and related concepts. In this paper, the domestic and foreign regional brand research results are more comprehensively combed from the regional brand building main body, the formation mechanism and construction path to study and put forward the current problems in the research results and future trends, with a view to in-depth discussion of regional brand refining a number of Experience.