决定舆情走向的一个关键因素是信息的公开实效。今年发生的北京暴雨和云南地震灾害,信息发布及时、全面、准确,让习惯于挑刺的某些西方媒体哑然甚至赞叹。反之,一些社会事件由于信息发布不及时,引起大面积传言。正反两方面的实例给人以深刻的警醒和启示。对待舆情应有积极心态。舆情活跃 A key factor that determines the direction of public opinion is the public effectiveness of information. This year’s Beijing torrential rains and the earthquake in Yunnan have made the release of information timely, comprehensive and accurate, so that some Western media accustomed to prodding stammered or even praised it. Conversely, some social events have aroused widespread rumors because information is not released in time. Positive and negative examples give a deep alert and inspiration. Public opinion should be treated with a positive attitude. Public opinion is active