中国即将进入WTO，企业将步入世界经济一体化环境，今后的多数产品和服务领域，不论国内还是国际市场，都意味着国际竞争。中国企业正面临着巨大的机遇和挑战，不及时准备对策就难以把握机会，甚至陷于被动。跨国公司希望通过WTO构造的环境开拓中国市场，虽然凭借强大的技术和 As China is about to enter the WTO, enterprises will step into the world economic integration environment. In the future, most products and service areas, both domestic and international, will mean international competition. Chinese enterprises are facing tremendous opportunities and challenges, and it is hard to seize the opportunities without being prepared for them in time. They are even stuck in a passive situation. Multinational corporations hope to open up the Chinese market through the environment constructed by the WTO, though with strong technology and