一“蓝海战略”已经成为泡沫话语。这个毕竟有实质性内容的概念在人们竞相谈论和无节制的附会中迅速变得空洞和滑稽。W·钱·金和他的合作者勒妮·莫博涅在过去的十多年间一直在研究这样的问题:在过度竞争而且低增长的行业中,企业怎样获得高增长?当激烈的竞争让产品迅速变成几乎无利可图的货品,企业陷入惨淡经营的时候,有什么样的策略让企业找到新的、强劲的生长点? A “Blue Ocean Strategy” has become a bubble discourse. This concept of substantive content, after all, quickly becomes hollow and funny in the contested and unrestrained annexations. W Jinkin and his collaborator Leni Möböneh have been studying for over a decade the question of how firms can achieve high growth in over-competitive and low-growth industries. When intense competition Products quickly become almost unprofitable goods, companies into dismal business, what kind of strategy for enterprises to find new and strong growth point?