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随着市场竞争的日趋激烈,许多企业在选择新项目时,都将眼光投向高、精、尖产品,不屑于生产小的产品,研究小的项目,认为小产品、小项目利润低,影响小,难以开拓大市场和创出高效益。其实并非如此,小产品如能适应市场,满足消费者的需要,同样也能闯出大市场,许多企业的成功之路可以给我们以启示。一、小生意做出大文章。19年前,当改革开放的春潮刚刚在神州大地涌动,北京前门大栅栏地区出现二分钱一碗的“大碗茶”时,有谁会看好这蝇头小利?历史真像个魔术师,19年后的今天,在相当一部分昔日很是辉煌的国有集体企业面临困境的同时,“大碗茶”摊档却已经发展成为北京大碗茶商贸(集
As the market competition becomes fiercer and fiercer, many enterprises, when choosing new projects, will turn their attention to high-precision and advanced products and disdain them in the production of small products and research on small projects. They think that the profit of small products and small projects is low and their impact is small , It is difficult to open up the market and create high efficiency. In fact, this is not the case, if small products can adapt to the market to meet the needs of consumers, also can break the big market, many companies can give us inspiration for the road to success. First, a small business to make a big article. 19 years ago, when the spring tide of reform and opening up just surged across the land of China, Beijing's front gate Dashilan area appeared a penny bowl of “bowl tea”, who would like this petty little profit? Magician, 19 years later, while a considerable part of former state-owned collective enterprises, which were formerly brilliant, faced difficulties, the “Bowl of Tea” stalls have become the cornerstone of the Beijing Bowl Tea Business