文中提出,某段时间内证券资产的持有价值包含投资价值和投机价值,它可以用这段时间内所持有证券的净增值潜力来衡量.证券市场理论研究表明,市场价格的波动不可避免.在现行股票市场上评估持有价值要将基本分析与技术分析相结合,并且依市场博弈策略的改变而各有侧重.文中分析了证券持有价值的影响因素,提出了评估模型和方法 In the article, the holding value of the securities assets in a period of time includes the investment value and the speculative value, which can be measured by the net increment potential of the securities held during this time.Research on the stock market theory shows that the fluctuation of the market price is inevitable In the current stock market to assess the value of holding the basic analysis and technical analysis should be combined, and according to changes in the market game strategy and have different emphasis.The article analyzes the factors that affect the value of securities held by the proposed evaluation model and method