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1.恰当选择有特定读者群的报刊。不同的报刊拥有不同的读者群,企业应在那些潜在的顾客经常阅读的报刊上登广告,从而最有效地贴近目标市场。这样做也容易使潜在顾客对所宣传的产品和服务有一见钟情之感。
1. Appropriately select newspapers with a specific readership. Different newspapers and magazines have different readerships, and companies should advertise on those potential customers who often read newspapers, so that they can most closely approach the target market. This also makes it easy for potential customers to feel at first sight about the advertised products and services.