随着经济的发展,人民生活水平的提高,旅行休闲成为节假日主要的选择。在新媒体传播的文化环境中,地方院校培养旅游节目主持人的思路和方法也需要有所调整。由是基于新媒体传播技术的应用、立足地方特色旅游资源,培养体现时代旅游文化观念、引导旅游消费方向的新旅游节目主持人成为当下急需解决的问题。 With the economic development, people’s living standards improve, travel and leisure become the main choice of holidays. In the cultural environment of new media dissemination, the ideas and methods of training host of tourism programs by local institutions also need to be adjusted. From the application based on the new media technology, the host of new tourism programs based on the tourism resources of local specialties, cultivating the concepts of tourism and culture embodying times and guiding the direction of tourism consumption has become the urgent problem to be solved urgently.