城市中的户外广告和建筑的关系可归纳为以下几种:广告体量较小,仅以招牌灯箱等形式依附于建筑表面;广告体量巨大,通常是以彩印帷幕形式覆盖整个建筑立面:广告于建筑结合为一体,建筑即是大尺度的”仿真模型”,通常仿照动物或卡通人物。招牌灯箱式广告观察一下大城市的大型商业街,给人的印象似乎都一个样:从那招牌林立的外墙上凸出来的东西非常多,从视觉上说,决定街道的不是建筑的外墙,而多是这些 The relationship between outdoor advertising and architecture in a city can be summed up as follows: the advertising volume is small and attached to the building surface only in the form of signboards, etc. The advertising volume is huge, and the entire building facade is usually covered by a color curtain: The advertisement is integrated into the building, and the building is a large-scale “simulation model,” usually imitating animals or cartoon characters. Signboard Lightbox Advertising When you look at the big shopping streets in big cities, the impression seems to be the same: there are so many things that protrude from the signboard that the exterior of the building is not visually decided , But mostly these