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成功营销·新生代品牌竞争力排名在《成功营销·新生代2003年度最具竞争力品牌调查》沐浴露产品类别中,上海家化的六神沐浴露以18.04%的市场份额排名第一,比第二名力士高出10.54个百分点,而在市场份额前五名的品牌中,后四名均为跨国公司品牌。六神沐浴露的品牌忠诚度名列第二名,为 72.85%;品牌竞争力综合指数以71.86列第一位,排在第二名的力士只有32.14。企业介绍上海家化公司是中国历史最悠久的化妆品企业,年主业营业额超过30亿元,盈利能力屡居同行第一。近三年中,上海家化连续保持了30%以上的年销售收入增长幅度,是中国最
Successful marketing · Cenozoic brand competitiveness rankings In the “successful marketing · Cenozoic 2003 most competitive brand survey” shower gel product categories, Shanghai Jahwa six gods shower gel with 18.04% market share ranked first, compared with the first Two Lux higher than the 10.54 percentage points, while the market share of the top five brands, the latter four are multinational brands. Six gods shower gel brand loyalty ranked second, 72.85%; brand competitiveness index to 71.86 first place, came in second place only 32.14. Company Profile Shanghai Jahwa is the oldest cosmetic company in China with a turnover of more than 3 billion yuan in principal businesses and its profitability has consistently ranked first among its peers. Nearly three years, Shanghai Jahwa continuously maintained a 30% annual increase in sales revenue, China is the most