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运用文献资料法、专家访谈法等研究方法,以我国户外运动赛事为研究对象,阐述了在当前市场经济条件下,我国户外运动赛事市场化运作存在的管理制度不够健全、赛事影响力不高等问题,深入剖析产生诸多问题的因素,并结合我国户外运动发展的现状,针对性地提出了政府积极鼓励和倡导;社会给予重视与扶持;培育户外运动赛事中介机构;建立健全规章制度;积极转变观念,加强引导;打造户外运动品牌赛事;加快户外运动产业经营管理人才培养等促进我国户外运动赛事市场化发展的对策与建议。
Using the methods of documentation and expert interviews and other research methods, taking the outdoor sports events of our country as the research object, this article elaborates that under the current market economy, the management system of the outdoor sports events in our country is not sound enough and the influence of events is not high , In-depth analysis of the problems that caused a lot of problems, combined with the status quo of the development of outdoor sports in our country, put forward the government actively encourage and advocate; social attention and support; cultivate outdoor sports events agency; establish and improve the rules and regulations; , To strengthen guidance; to build outdoor sports brand competitions; to speed up outdoor sports industry management personnel training to promote China’s outdoor sports events market-oriented development strategies and recommendations.