随着中国的市场经济高速发展,中小微企业的发展日趋成熟,而中小微企业拥有市场的惟一途径就是先拥有市场优势的品牌。本文就中小微企业成功构建品牌的核心策略进行了分析,将对实际中小微企业成功构建品牌进行有效指导。 With the rapid development of China’s market economy, the development of small and medium-sized micro-enterprises has matured. The only way for small and medium-sized micro-enterprises to own a market is to first acquire the brand with market advantage. This paper analyzes the core strategy of small and medium-sized micro-enterprises successfully building brands, which will effectively guide the successful building of brands for small and medium-sized micro-enterprises.