“电热水器行业就属于”在产品领域竞争态势相对稳定,但竞争各方既不甘寂寞,又缺少有效良方“的典型。”我们常把具有一定知名度、信誉度、影响力或具有某些优势的企业称之为品牌企业。当这样的品牌企业在一个行业或一片市场上为数众多时,他们原有的那些优势(如知名度、信誉度、影响力)就相对不那么明显了。家电行业就普遍存在这样的情况。一些产品领域的老牌家电企业,自持底子厚背景深,但遇到披着“互联网”红袍的新兴竞争者时也 “Electric water heater industry belongs to the ” in the product area competition is relatively stable, but the parties are not only willing to compete lonely, but also a lack of effective recipe “We often have a certain reputation, credibility, influence or Enterprises that have certain advantages call them branded businesses. When such brand enterprises in a large number of industries or a market, their original advantages (such as visibility, credibility, influence) is relatively less obvious. Household appliances industry prevails on such a situation. In some product areas, old-fashioned home appliance enterprises have a thick background in their own hands, but when they encounter emerging competitors dressed in ”Internet“ and ”red robe"