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本文旨在基于旅游地生命周期模型理论和影响因素的基础上,对琼海市北仍村所处的发展阶段进行了界定,进而对阶段时期的旅游营销策略进行了探讨,以期对北仍村旅游地的可持续发展起到一定的促进作用。
This paper aims to define the stage of development of Beihuan Village in Qionghai City based on the life cycle model of tourism destination and its influencing factors, and then to explore tourism marketing strategy during the period, Tourism sustainable development has played a catalytic role.