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“产品延伸”是市场营销理论中的一种产品营销策略,目的是通过改变企业原有产品的市场定位而获得规模效应和远期收益。教育体系中的大部分教育产品具有“准公共产品”的性质,它与实施产品延伸策略的一般物质产品既有联系又有区别。构建科学高效的现代教育体系,可以借鉴“产品延伸”策略,在政府主导和市场机制共同作用下,实现教育体系中各种教育产品的全面、协调发展。
“Product Extensions ” is a product marketing strategy in marketing theory aimed at gaining economies of scale and long-term returns by changing the market positioning of an enterprise’s legacy products. Most education products in the education system have the property of “quasi-public goods”, which are related to and different from the general material products that implement the product extension strategy. Constructing a scientific and efficient modern education system can draw on the strategy of “product extension” and realize the all-round and coordinated development of various educational products in the education system under the joint action of government-led and market mechanisms.