在经济全球化的大背景下,企业不仅要参与国内竞争,更要面对全球企业的竞争。“引进来,走出去”的战略,对企业既是机遇也是挑战。本刊记者走进海尔,倾听行政副总裁兼首席财务官谭丽霞女士讲述企业如何走出一条成功的国际化之路。 Under the background of economic globalization, enterprises should not only participate in domestic competition, but also face competition from global enterprises. The strategy of “bringing in and going out” is both an opportunity and a challenge to the enterprise. Our reporter went to Haier and listened to Ms. Tan Lixia, the executive vice president and chief financial officer, about how a company can get out of a successful internationalization.