采访李福成，是在中华商标协会举办的一次企业商标工作座谈会上，北京燕京啤酒集团公司的“燕京”商标被国家工商局认定为驰名商标后的几天。看得出来，他很兴奋。争创驰名商标是多少企业为之努力奋斗的目标，而燕京啤酒集团公司作为啤酒行业的后起之秀，在短短的十五年中，在 An interview with Li Fucheng was held at the forum of a trademark work held by the China Trademark Association. A few days after the Beijing Yanjing Beer Group’s “Yanjing” trademark was recognized as a well-known trademark by the State Administration of Industry and Commerce. Obviously, he is very excited. The goal of striving for a well-known trademark is how many companies work hard, and Yanjing Beer Group Company, as a rising star in the beer industry, has been in the short fifteen years.