商标是商品的标记,也是企业、组织、会议等等的标记。国内外书店、出版社都有自己的商标。尤其是现代国外商标,日趋抽象、简洁和符号化。有的商标利用“光学”手法,趣味无穷。出版社、书店是出书、卖书的企业,它们的商标离不开书。书的外形本是呆板、简单、变化不大的造型,但到了工艺美术家的笔下就千姿百态、百花齐放了。立在书架上的书,只见书脊。英国的克罗斯比书店的商标画了三本立着的书,还有一本斜立着,统一中有变化, A mark is a mark of a product and a mark of an enterprise, organization, meeting, etc. Domestic and international bookstores, publishers have their own trademark. In particular, modern foreign trademarks are becoming increasingly abstract, concise and symbolic. Some trademarks use the “optical” approach, endless fun. Press, bookstore is a book, sell the book business, their trademarks are inseparable from the book. The shape of the book is dull, simple, little change in style, but to the artist’s pencils on the mix, flowers bloom. Stand on the bookshelf book, I saw spine. Britain’s Crosby Bookstore’s trademark drew three books standing, there is a sloping stand, there are changes in the unity,