许多企业都有一套研究利用市场需求信息的办法。不少企业通过多种方式调查了解用户中带有普遍性的需要,并针对这些需要确定产品开发的方向。然而,这种以满足市场需要为核心内容的产品开发策略至少存在两个问题。一是由于所利用的市场需求信息往往是显而易见,因此在众多的企业中难免不会出现为满足同一需要而进行的重复生产,结果是迅速造成市场饱和、供过于求。 Many companies have a set of methods for studying the use of market demand information. Many companies investigate and understand the universal needs of users through multiple methods, and determine the direction of product development in response to these needs. However, there are at least two problems with this kind of product development strategy that meets the needs of the market. First, because the market demand information used is often obvious, it is inevitable that many companies will not repeat production to meet the same needs. As a result, market saturation and oversupply will quickly occur.