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近几年来,一般图书的发行成了新华书店的热门话题。这是由于国家为了减轻学生负担,对课本及其辅导读物的发行作了种种限制;同时,包括一些党政机关和职能部门在内的各种力量,又纷纷涉足于教材和大宗书发行领域,使得长期以来被新华书店视为“基本口粮”的中小学课本和大宗图书,正在逐渐地失去优势。为了保住基本效益,新华书店不得不将目光转向“基本口粮”以外的一般图书,这便是近几年来新华书店抓一般图书的经济原因。如果说,自身的生存与发展的需要是新华书店抓一般图书的内在动力的话,那么最大限度地满足读者多层次、多方面的需
In recent years, the issue of general books has become a hot topic in Xinhua Bookstore. This is because the state has made various restrictions on the distribution of textbooks and their tutorials in order to reduce the burden on students. At the same time, various forces including some party and government organs and functional departments have also been involved in the field of textbooks and bulk book distribution. The textbooks and bulk books that have long been used by Xinhua Bookstore as “basic rations” are gradually losing their advantages. In order to keep the basic benefits, Xinhua Bookstore had to turn its attention to general books other than “basic rations,” which is why the Xinhua Bookstore grabbed general books in recent years. If we say that our own survival and development needs are the intrinsic motivation of Xinhua Bookstore to grasp the general books, then to maximize the reader to meet the multi-level, multi-faceted needs