企业是一系列生产要素有机组合而成的,当企业能够比竞争对手更好地使用这些要素完成某项工作时,企业就拥有了一定的竞争优势。企业竞争力的实质就是企业有效使用生产要素的能力。能使整个企业保持长期、稳定的竞争优势,获得稳定超额利润的竞争力,就是保险企业的核心竞争力。 A business is a series of organic elements of production. When a company can use these elements better than its competitors to accomplish a certain job, the company has a certain competitive advantage. The essence of the competitiveness of enterprises is the ability of enterprises to effectively use the factors of production. The entire enterprise can maintain its long-term and stable competitive advantages and obtain the competitiveness of stable excess profits, which is the core competitiveness of insurance enterprises.